Vervain & Rue Apothicaire

New Babylon Village Location

June 19, 20252 min read

NEW! Brick & Mortar Shop

It's been a whirlwind since the opportunity dropped in my lap last October to open my dream brick & mortar shop!

Vervain & Rue Apothicaire

Following months of researching & making products, navigating the legalities of opening a physical location, and renovating the interior into a magickal destination, I'm finally able to come up for a breath and give an update.

What is Vervain & Rue Apothicaire?

One of the requirements in opening the shop was to provide the local review boards with a generic name for the shop. Apothicaire is the historical term for "storehouse". It initially referred to a place where non-perishable goods were stored. "Apothicaire" seemed like the perfect generic term for the Vervain & Rue shop, a storehouse of magickal goods.

Where is Vervain & Rue Apothicaire located?

Vervain & Rue Apothicaire is located in the heart of Babylon Village, on the south shore of Long Island, NY. My husband and I relocated here back in 2021 and reside in an amazing c.1875 Victorian house just around the corner from the shop! We are located "mid-island", a few minutes off the Southern State Parkway and an easy walk from the LIRR train station.

Why is Vervain & Rue Apothicaire Magickal?

Vervain & Rue Apothicaire is not just a store for esoteric books and tarot decks—it's a haven for the modern magick practitioner. We offer a wide array of tools and resources, including vintage home decor to help you curate the perfect atmosphere in your own space. Our carefully crafted environment transports you to a fantastical realm of traditional magick, designed to inspire and immerse you.

Who is behind Vervain & Rue Apothicaire?

Vervain & Rue Apothicaire is run by me, Susan Heidi Filardo. Whether you know me as a former chemical engineer, artist, or energy worker, I have always been attracted to the realm of infinite possibilities. I've had a particular book in my collection for decades, "A Shop of One's Own: Women Who Turned the Dream into Reality" By Rachel Epstein. It was a dream of mine to open my own retail shop one day, and that dream became a reality in Vervain & Rue Apothicaire.

Come for a visit! We'd love to see you!

We (which is acutally "me" LOL) would love for you to stop by for a visit the next time you're in the area. Whether you just want to browse for inspiration or you'd like to book a reading or energy session, you are very welcome!

Susan is an artist, energy worker, herbalist, business owner, wife and mother. As the proprietor of the magikcal living shop Vervain & Rue, Susan shares her lifelong study of the joy of living & loving with others, taking form in a beautiful selection of ritual goods that are certain to add a touch of magick to your everyday life. Of special note are her grimoire designs aimed at helping you create your very own Book of Shadows or Grimoire.

Susan Heidi Filardo

Susan is an artist, energy worker, herbalist, business owner, wife and mother. As the proprietor of the magikcal living shop Vervain & Rue, Susan shares her lifelong study of the joy of living & loving with others, taking form in a beautiful selection of ritual goods that are certain to add a touch of magick to your everyday life. Of special note are her grimoire designs aimed at helping you create your very own Book of Shadows or Grimoire.

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